Michael Distel

Exploring Technology, Startups, and Adventure

A Path to Singapore

I’ve been calling Singapore home since 2005. When I first arrived, I had little more than a few dreams and a backpack, no job, just the hope of building a life here. Not long after settling in, I spent time at Citect (2006–2008) and then Schneider Electric (2008–2011), developing critical software for power plants and water treatment facilities. In late 2006, Schneider Electric offered to acquire Citect in a deal valued at around A$287 million, and by 2008, the acquisition was complete. Although it wasn’t as flashy as Web3 or AI, I grew to appreciate the precision and attention to detail required in those projects. Eventually, though, I realized the slower pace of corporate life wasn’t for me, so I began seeking out more dynamic, fast-paced environments.

Early Ventures

That’s when I co-founded Feel Beautiful (2011–2016) with Michelle Yang (supersoul.me), a parallel importer of skincare products across Southeast Asia. The business continues to this day at feelbeautiful.com.sg. We grew to around twenty people, selling into multiple countries, and I learned a lot about finance, business models, online marketing, and the daily logistics of running a trading company. After that, I took on freelance consulting projects (2017–2021) and served as an Interim CTO for hire (2020–2021), helping startups with technology and growth. It was also my introduction to Web3: I built a Bitcoin exchange for a private bank in Australia and contributed to other crypto focused ventures.

Stepping into Web3

In 2018, I became CTO at FoodRazor until 2020, focusing on restaurant back-end operations. The company raised a S$900k seed round in 2021 led by Cocoon Capital, and by that time, it was serving over 250 outlets and had processed more than a million invoices, saving its customers nearly S$40 million in 2021 alone. In February 2023, FoodRazor was acquired by OrderEZ. Later, I joined Cocoon Capital as an Investment Associate (2021–2024), where I gained firsthand insight into how investors evaluate startups, review pitch decks, and discover what drives entrepreneurs. Around that same period, I also joined Dexecure (2021–2023), first as Interim CEO and then as Director, giving me exposure to scaling tech solutions and managing teams.

Building with BuildBear Labs

Now, at BuildBear Labs (since 2024), I’m deeply involved in Web3 testing infrastructure, an area that constantly pushes me to dive deeper into decentralized technology. Every project brings a new set of questions, and the search for answers keeps me curious.

Adventures Abroad

One of my most memorable personal adventures was kick-scooting across Japan with friends, covering 1,800 kilometers from Fukuoka to Hakodate in 40 days and passing through 35 cities. We documented this journey on Instagram and Facebook, sharing the highs, lows, and everything in between along the way. I’m also drawn to space technology and the physics behind rocket launches, since learning about the innovation that helps us explore beyond our planet is always invigorating.

Connecting & Collaborating

When I’m not juggling startup operations, analyzing data, or imagining the next leap in space travel, I enjoy meeting people who share an enthusiasm for new ideas. Even a simple conversation can bring a fresh perspective, and that sense of discovery is what makes life in Singapore, and life in general so fulfilling.

If any of this resonates with you, I’d love to hear from you, whether it’s to grab a coffee, collaborate on a project, or simply say hello. And if you ever spot me at an event, please feel free to come up, share your story, and say hi. I’m always happy to meet new faces and learn about different journeys.

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